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# Balenciaga Is Doing The MOST Right Now
- URL: https://go-fug-yourself.ghost.io/balenciaga-is-doing-the-most-right-now-10-2021/
- Published: 2021-10-06T17:00:09.000Z
- Updated: 2021-10-05T05:12:19.000Z
- Description: From promotions to... whatever this fashion show was... they're hitting it hard.
- Author: Heather
- Tags: High Fugshion, Balenciaga, Paris Fashion Week, runway, Spring/Summer 2022, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:18

[View the gallery](https://go-fug-yourself.ghost.io/balenciaga-ss-2022/)

Imagine my surprise when I turned on my Switch a while back to play some Fortnite -- YES, FORTNITE, I am not immune to the allure of being able to play as a half-man half pancake stack called, yes, Mancake -- and I saw a screen advertising some Fortnite x Balenciaga skins and a Balenciaga in-game challenge. Between that and the notable uptick in celebs wearing the brand at the Met Gala, it felt even then like the brand had a new budget and potentially a new person holding the purse strings. And that was *before* the new runway show, which a) blurred the lines between models, celebrity models, and celebrity guests [in a way I read three times and still don't totally understand](https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/balenciaga?ref=go-fug-yourself.ghost.io) (okay, [WWD made it a little clearer](https://wwd.com/runway/spring-2022/paris/balenciaga/review/?ref=go-fug-yourself.ghost.io)), and b) led right into a Balenciaga episode of *The Simpsons* in which Marge models in Paris. That's A LOT. The collection itself, I think, didn't quite live up to the hoopla. Maybe that's why hoopla was required?

###### \[Photo: Imaxtree\]