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Jonathan Bailey

LONDON, ENGLAND - SEPTEMBER 22: Jonathan Bailey arrives at the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Alan Chapman/Dave Benett/Getty Images for Burberry)

He hasn't even quite turned this smolder up to 11. It's like... a 7. Except his 7 is most people's 15. Enjoy my math!!!!

LONDON, ENGLAND - SEPTEMBER 22: Jonathan Bailey attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

This probably looks very luxe in person, and like you could sit with him in front of a fire and have a brandy -- suddenly you like brandy -- talk about feelings. But in photos it all runs together.

Jodie Turner-Smith

LONDON, ENGLAND - SEPTEMBER 22: Jodie Turner-Smith attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Truly, if she is not signed onto any kind of Grace Jones biopic, WHAT ARE PEOPLE WAITING FOR.

Gene Gallagher, Lennon Gallagher

LONDON, ENGLAND - SEPTEMBER 22: Gene Gallagher and Lennon Gallagher attend the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

I mean, if I had asked you to draw the children of an Oasis member, this is probably what you would have done.

Jennifer Saunders, Dame Twiggy, Joanna Lumley

LONDON, ENGLAND - SEPTEMBER 22: (L to R) Jennifer Saunders, Twiggy aka Dame Lesley Lawson and Joanna Lumley attend the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

I had the WEIRDEST moment where I thought Jennifer Saunders was Pam Anderson?!? They don't even look alike. This trio seems like a FUN gang of Broads, though.

Hannah Dodd

LONDON, ENGLAND - SEPTEMBER 22: Hannah Dodd arrives at the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Alan Chapman/Dave Benett/Getty Images for Burberry)

The whole fancy clothes/glorified Wellies look DOES feel very classic Britain. It's like having prom at Glastonbury.

Rosie Huntington-Whiteley and Jason Statham

LONDON, ENGLAND - SEPTEMBER 22: Rosie Huntington-Whiteley and Jason Statham attend the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

They are an EXTREMELY low-key long-running celebrity couple, to the point that I frequently forget about them. That's honestly probably the best compliment your celebrity marriage could get, because it means no drama.

Raye

LONDON, ENGLAND - SEPTEMBER 22: Raye attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Very chic.

Guy Remmers, Ellie Bamber and Tom Blyth

LONDON, ENGLAND - SEPTEMBER 22: (L to R) Guy Remmers, Ellie Bamber and Tom Blyth attend the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

This all seems about right -- more promising than usual from Burberry. Ellie's little coat is VERY cute. She's listed as playing Kate Moss in a biopic that I had NO IDEA was being made?!?

Lila Moss

LONDON, ENGLAND - SEPTEMBER 22: Lila Moss attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Ellie DOES kind of look like Lila, so! I find the sawn-off trench bolero to be VERY goofy.

Alexa Chung

LONDON, ENGLAND - SEPTEMBER 22: Alexa Chung arrives at the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Alan Chapman/Dave Benett/Getty Images for Burberry)

Honestly wise of Burberry to give so many people good coats.

Maya Jama

LONDON, ENGLAND - SEPTEMBER 22: Maya Jama arrives at the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Alan Chapman/Dave Benett/Getty Images for Burberry)

I think... well, there's boob squish, for one, but I also wonder if the sleeves are a bridge too far. The skirt is interesting and then the sleeves just make you wonder how on EARTH a woman can eat or use a lavatory or wash her hands without the strands getting into all manner of trouble.

Tommy Paul

LONDON, ENGLAND - SEPTEMBER 22: Tommy Paul attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Love the jacket, would lose the turtleneck. (He is my least favorite of the current crop of US tennis players. I have no real reason why. Unrelated, he looks like Blond Justin Theroux to me.)

Naomi Campbell with Edward Enninful

LONDON, ENGLAND - SEPTEMBER 22: Naomi Campbell attends the Burberry show during London Fashion Week September 2025 on September 22, 2025 in London, England. (Photo by Neil Mockford/FilmMagic)

Edward's bucket hat looks tragic, but Naomi's outfit is fabulous - even if I'm not totally sure the shoes harmonize with the suit.

Jourdan Dunn

LONDON, ENGLAND - SEPTEMBER 22: Jourdan Dunn attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Claire Fraser certainly wishes Burberry had popped this back to her through the time portal.

Rain Spencer

LONDON, ENGLAND - SEPTEMBER 22: Rain Spencer attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Being all bundled up with bare toes peeking out always makes me laugh.

Vanessa Williams

LONDON, ENGLAND - SEPTEMBER 22: Vanessa Williams attends the Burberry Summer 2026 show during London Fashion Week on September 22, 2025 in London, England. (Photo by Dave Benett/Getty Images for Burberry)

Miranda Priestley will be pleased that her musical alter-ego is representing her so well.

Jonathan Bailey Brought His Smolder to Burberry
God bless.

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