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# Can We Interest You in a Pleasantly OTT Couture Show?
- URL: https://go-fug-yourself.ghost.io/can-we-interest-you-in-a-pleasantly-ott-couture-show-07-2023/
- Published: 2023-07-11T19:00:13.000Z
- Updated: 2023-07-10T18:52:08.000Z
- Description: Enter Juana Martin.
- Author: Jessica  
- Tags: fugs, High Fugshion, Couture Week, Fall/Winter 2023, Juana Martin, runway, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:24

[View the gallery](https://go-fug-yourself.ghost.io/juana-martin-couture-f-w-2023/)

I *long* for someone to show up in a glittery haute couture helmet with attached hands to something -- anything! Like, come on, Emily Blunt -- let's mix up that *Oppenheimer* press tour!

WWD felt this line "occasionally flew too close to the theatrical, but...was as pointed in its feminist messaging as it was sharply executed," and [spoke to the designer before the show:](https://wwd.com/runway/fall-couture-2023/paris/juana-martin/review/?ref=go-fug-yourself.ghost.io) "'This is the story of a time, with Cubism and the art moment rising as a revolution against nationalisms,' said Martin backstage before the show through a translator, a context she recognizes in the rising challenges in today’s world around reproductive rights and female freedoms. 'If you are a woman, everything is more difficult, in business and in life.'” That's certainly true. Maybe I DO need a helmet.

###### \[Photos: Launchmetrics Spotlight\]