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# Covid Can't Stop Won't Stop Erdem From Erdeming
- URL: https://go-fug-yourself.ghost.io/covid-cant-stop-wont-stop-erdem-from-erdeming-09-2020/
- Published: 2020-09-25T18:00:12.000Z
- Updated: 2020-09-25T18:38:33.000Z
- Description: This time, in a forest!
- Author: Heather
- Tags: fugs, Erdem, London Fashion Week, runway, Spring/Summer 2021, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:09

[View the gallery](https://go-fug-yourself.ghost.io/erdem-ss-2021/)

The *Vogue* piece about this show -- seriously, I know I use *Vogue* a lot, but it's reliably detailed -- explains that Erdem's show was inspired by his time in quarantine holed up in his flat with a copy of a Susan Sontag's *The Volcano Lover*, about "the 18th-century beauty Emma Hamilton, who married a volcanologist obsessed with Grecian vases and had a passionate love affair with Lord Nelson." I have not read that book, so I can't vouch for it, but I enjoy the rich specificity of that reference -- the fact that he could pull it out unequivocally, [and that the reviewer explored it](https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/erdem?ref=go-fug-yourself.ghost.io) \-- even if I don't love the clothes. (Which indeed I do not.) And in case you're wondering why he went full-on here at a time when others have backed off, he'll tell you:

> *“There was something cathartic and almost quite defiant about creating a collection. I couldn’t roll over and accept that women are going to stop dressing up,” he said, reflecting on his time in lockdown.* 
>  
> *“I get asked the same question: Are women’s tastes and wants changing now, given the situation? On the contrary, we have a customer who’s still buying special pieces. It’s the want for something you can wear in five and 10 years. As I enter my 15th year doing this, the most thrilling thing is seeing someone wearing your work from 10 years ago." \[...\] Entering the pink room of his store where a matching look from the collection served as centerpiece, it dawned on him: “When it feels like the end of the world, doesn’t someone need a pink moiré hand-embroidered gown?”*

Personally I'd go for a trip to Hawaii with all my loved ones and a caftan on a cocktail-laden lanai, but okay.

###### \[Photos: Imaxtree\]