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# Fug or Fab the Ad: Balmain Fall 2015
- URL: https://go-fug-yourself.ghost.io/fug-or-fab-the-ad-balmain-fall-2015-gallery/
- Published: 2015-07-30T16:00:02.000Z
- Updated: 2015-07-31T19:34:16.000Z
- Author: Jessica  
- Tags: #wp, #wp-gallery, #slideshow, #Import 2026-10-07 07:44

## Kendall and Kylie Jenner

![sisters-balmain-ads](https://storage.ghost.io/c/bf/b9/bfb99790-924d-4e41-a7e6-5e3c6e04fe57/content/images/static-gofugyourself-com/uploads/2015/07/balmain-jenners.jpg)

Kylie -- in the wide-legged disco trousers -- is totally unrecognizable here, to the point where I thought Kendall might be fighting with (????) her own clone. Or, technically, I suppose, her klone. I DO NOT get what is supposed to be happening here. "There, there, sister dear. Simply LIE DOWN and close your eyes and I'm just going to steal this clutch and BYE. See you later!"

Additionally, I have had many thoughts about the KardashiJenners in my day, but usually not, "wait. Are they gonna MAKE OUT on an empty fountain in an abandoned cathedral-turned-disco???"

## Joan and Erika Smalls

![sisters-balmain-ads](https://static.gofugyourself.com/uploads/2015/07/smalls-balmain.jpg)

These ads are kind of illuminating, because they -- like a two-model-one-shot challenge on *America's Next Top Model* \-- immediately highlight which girl is the better model. That being said, until now, I didn't even know Erika Smalls existed, and she is EXTREMELY PRETTY, and being better at modeling than Joan Smalls is a very tall order right off the bat. (Joan's face looks FABULOUS here. Joan wins this one. Joan might win this whole slideshow.)

## Gigi and Bella Hadid

![sisters-balmain-ads](https://static.gofugyourself.com/uploads/2015/07/hadids-balmain.jpg)

I am confused by Who Owns Which Hand in this picture, and if we *were* on ANTM of Yore, Janice would make some snarky but totally correct crack that Bella (the brunette) looks like Gigi's overly aggressive makeup artist. and hasn't found any light for her own face in this shot. (In fairness: I once chatted with Bella Hadid at Fashion Week, and she was super, super personable. The more you know!) I actually don't think either one of them looks that great here, and Gigi is generally pretty photogenic. So. Maybe the Haunted Cathedral Disco is sucking their respective life-forces or something.

## Armando and Fernando Cabral

![brothers-balmain-ads](https://static.gofugyourself.com/uploads/2015/07/Armando-and-Fernando-Cabral-balmain.jpg)

We've even got dudes! I am not that familiar with male models, so I basically just spent an hour looking at pictures of these two. (I HIGHLY recommend taking an hour to look at photos of male models on basically any given day. Like, [why were we not here in Florence with Armando recently?!](https://armando-cabral.com/diary-entry/pitti-uomo-86-style-report/?ref=go-fug-yourself.ghost.io) WHY.) And having looked at photos of both of them for an hour, my feeling is that this picture, like the one before, doesn't really do either of them justice. Although I enjoy a dude in a sparkly jacket as much as anyone else.

## A Plethora of Sisters

![sisters-balmain-ads](https://static.gofugyourself.com/uploads/2015/07/hadidssmallsjenners-balmain.jpg)

There's more crotch in this shot than I perhaps need. I also feel like Joan Smalls's entire expression just says, "Can I go home now? I've been sitting in this dry, abandoned fountain with a Kardashian rolling on me for like two hours now. THANKS."

[Fug or Fab the Ad: Balmain Fall 2015These landed last week and somehow I only just got to them today, despite the fact that I have a Post-It on my desk that currently reads, "BALMAIN ADS!!!!" I guess they're really into siblings for fall over at Balmain, so I hope you've got one who will let you seductively lean over her to fix her eye liner, or you might just find yourself hopelessly off trend. \[Photos: Balmain\]![](https://storage.ghost.io/c/bf/b9/bfb99790-924d-4e41-a7e6-5e3c6e04fe57/content/images/static-gofugyourself-com/uploads/2015/07/balmain-jenners.jpg)](https://go-fug-yourself.ghost.io/fug-or-fab-the-ad-balmain-fall-2015/)