That pose on the right side is making that dress look crazy abdominally unflattering. But I will say this: I want the purses. A lot.
That almost looks woven out of straw. In a cool way. I also love the shade of her lipstick.
I like that the background blooms upward into something different, but this set-up is way less effective to me, especially with the headpieces AND the very busy outfits AND the wall. It doesn't help that Model #1 looks INCREDIBLY bored by what Model #2 might be saying to her, which I imagine to be, "So, is a peplum the official opposite of a bare midriff?"
I like this one a LOT better. I think precisely because this one isn't trying to blend the clothes with the backdrop.
I think my main beef with these is that the models aren't great. But in this one, I also hate the dress. It SHOULD be beautiful but somehow it just looks sickly on her with all those healthy and colorful blossoms behind her. The whole campaign is a cool idea if it makes the clothes pop, but in this particular case, all I can think of is how much I prefer what's going on behind her.