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# Fugs and Fabs: The Women in Film Max Mara Face of the Future Award
- URL: https://go-fug-yourself.ghost.io/fugs-and-fabs-the-women-in-film-max-mara-face-of-the-future-award-06-2016/
- Published: 2016-06-16T14:00:03.000Z
- Updated: 2016-06-16T18:57:59.000Z
- Author: Jessica  
- Tags: fugs, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 07:46, Ali Larter, Rowan Blanchard

[View the gallery](https://go-fug-yourself.ghost.io/fugs-and-fabs-the-women-in-film-max-mara-face-of-the-future-award/)

Every time we cover a Max Mara event, I remember a scene from *The West Wing* wherein something untoward happens to CJ Cregg's coat, and she exclaims, in horror, "this is *Max Mara!*" I have no idea how that line came about, but given that it's popped into my head multiple times for over ten years, that was some excellent PR for the brand.

\[Photos: Stefanie Keenan/Getty Images for Max Mara\]