I can't explain my fondness for it either. I just like it. It's cheerful? I DON'T KNOW.
I know this sounds insulting and I don't entirely mean it to be, but it's like really, really great drawer liner paper. Tremendous liner paper. Liner paper of the stars. Delicate, detailed, lovely paper. (I like liner paper almost as much as I like wallpaper.)
This, the day prior, is rather sweet too. Perhaps too sweet? Nah, let's just enjoy the sugar rush.