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# It's About F'ing Time We Covered Stella's Front Row
- URL: https://go-fug-yourself.ghost.io/its-about-fing-time-we-covered-stellas-front-row-10-2024/
- Published: 2024-10-01T16:00:45.000Z
- Updated: 2024-10-01T04:42:31.000Z
- Description: It was a starry one.
- Author: Heather
- Tags: fugs, Stella McCartney, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:27, Greta Gerwig

[View the gallery](https://go-fug-yourself.ghost.io/stella-mccartney-front-row/)

Stella McCartney handed out caps to her attendees that said "About Fucking Time," as well as apparently some shirts to the famous guests, referring -- I believe -- to the fact that we are long overdue for fashion lines to be as sustainability-focused as she is. This season's line was, in her words, [made with 91 percent "conscious" materials](https://theimpression.com/stella-mccartney-spring-2025-fashion-show-review/?ref=go-fug-yourself.ghost.io), and was dedicated to the many endangered species of birds whom she believes are harmed by the fashion industry while people mostly turn a blind eye. I like how loud and proud she is about these issues, but I have to wonder how conscious it is to participate in the fashion cycle is in general -- for example, producing high end clothes for all the different fashion calendar seasons and mini-seasons, plus occasional custom work. And I don't mean that in a bratty way. What she's doing is impressive; I just wonder if that's a footprint more of them ought to investigate alongside sourcing of materials.

###### \[Photos: Launchmetrics Spotlight, Lyvans Boolaky, Pascal Le Segretain/Getty Images\]