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# Kaia Gerber Is Just So, So Subtle
- URL: https://go-fug-yourself.ghost.io/kaia-gerber-is-just-so-so-subtle-09-2017/
- Published: 2017-09-07T18:00:27.000Z
- Updated: 2017-09-07T01:45:29.000Z
- Description: Pepsi thanks you for its free advertising.
- Author: Heather
- Tags: fugs, #wp, #wp-post, #Import 2026-10-07 07:55

Oh, girl. Of course you're wearing a Pepsi jacket, and of course you just *happened* to bump into the paparazzi outside Alexander Wang's store on a day when you're dressed as a human billboard for what's arguably your mother's most famous campaign.

But you know what? It seems SO on-the-nose that I actually kind of applaud it. Kaia here is trying to be a model, and after that disastrous Kendall Jenner ad, Pepsi is definitely going to want a big win during... oh, say, the Super Bowl, planning for which is probably already underway. Why NOT attempt a little *Inception*? The power of suggestion is strong. Cindy, Kaia, a couple of cans of soda, a sort of generational torch-passing... I think somewhere a Pepsi executive just passed out from the possibilities.

\[Photo: Backgrid\]