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# London Fugshion Week: adidas By Stella McCartney
- URL: https://go-fug-yourself.ghost.io/london-fugshion-week-adidas-by-stella-mccartney/
- Published: 2013-09-18T17:00:49.000Z
- Updated: 2013-10-31T06:48:11.000Z
- Author: Jessica  
- Tags: #wp, #wp-gallery, #slideshow, #Import 2026-10-07 07:35

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870676_10.xml)

Right here, I assume these swimmers are thinking, "all the blood is rushing to my head and I am dying for some sweet sweet oxygen."

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870693_10.xml)

Synchronized underwater modeling! This is actually amazing and probably made for a very splashy presentation -- no pun intended.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870691_10.xml)

Yes, you already saw this dress on [Ruth Wilson](https://gofugyourself.com/fug-or-fab-ruth-wilson-2-08-2013?ref=go-fug-yourself.ghost.io), and you've already seen that crotch or a version thereof in your yoga class.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870680_10.xml)

I HAVE been wondering what I'm supposed to be wearing to that Equinox class where we all hang from ribbons in complicated configurations seen previously only at Cirque du Soleil.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870917_10.xml)

30 jumping jacks, model. NOW!

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870918_10.xml)

"I can't believe I forgot I had to do this today and went to the gym this morning. Rookie mistake." (This IS cute workout gear, though.)

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870921_10.xml)

She's over it. You can only hang upside down for so long.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870924_10.xml)

This is a cute top, too -- for all your SoulCycle needs, or, if you're me, for all those mornings where you put on your cute workout clothes and then pop over to the gym for an anemic twirl on the stationary bike for the last twenty minutes of whatever Kardashians show is re-running on E!

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870927_10.xml)

If these girls had to do this for an hour and a half straight, throughout this presentation, I hope they at least got overtime pay. And also plenty of Gatorade.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870930_10.xml)

All kidding aside, this is very very cool. Anyone who can do that is amazing to me. It looks SO DIFFICULT.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870919_10.xml)

Even Stella is like, "I have GOT to get a picture of THIS."

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870932_10.xml)

That hoodie is also cute. I am a sucker for orange.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870934_10.xml)

This is, I presume, the classic "OW! That yoga position squashed my kidneys!" ensemble. Everyone girl needs one.

## adidas By Stella McCartney - Presentation: London Fashion Week SS14

![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870939_10.xml)

Rest assured, you will be very visible to drivers in these.

[London Fugshion Week: adidas By Stella McCartneyBetween you and me, I actually like Stella's line for adidas. I thought she did a great job on Great Britain's Olympic uniforms, too, so it's possible that athletic gear is really her sweet spot. I'm mostly just sharing these with you because the stuff they put the models through is deeply amusing. These poor girls. \[Photos: Getty\]![](https://go-fug-yourself.ghost.io/content/files/www-gofugyourself-com/wp-content/uploads/2013/09/180870676_10.xml)](https://go-fug-yourself.ghost.io/london-fugshion-week-adidas-by-stella-mccartney-09-2013/)