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# Lupita Went With an Elaborately Thematic Look at SXSW
- URL: https://go-fug-yourself.ghost.io/lupita-went-with-an-elaborately-thematic-look-at-sxsw-03-2019/
- Published: 2019-03-11T14:00:25.000Z
- Updated: 2019-03-10T19:48:41.000Z
- Description: She promoted Us.
- Author: Heather
- Tags: Fug or Fab, Honyada, SXSW, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:00

[View the gallery](https://go-fug-yourself.ghost.io/lupita-for-us/)

In case you missed the flames licking at your local Internet, Twitter was on fire this weekend after Jordan Peele premiered *Us* at SXSW. Lupita stars in his *Get Out* follow-up, and waltzed onto the red carpet in hair clips and Annie Lennox-inspired makeup, all of which were part of a larger plan: She told *Variety* ([in this video](https://twitter.com/Variety/status/1104184784195018752?ref=go-fug-yourself.ghost.io)) that the coif, made up of the styling tools that are usually the unseen part of the process, ties into the movies themes of bringing what's hidden to the fore... and also that she was inspired [by Snoop Dogg](https://www.instagram.com/p/BuxPaFWFgGv/?ref=go-fug-yourself.ghost.io). [*Allure* also has a long piece about how Nick Barose created the makeup](https://www.allure.com/story/lupita-nyongo-daring-makeup-hair-sxsw-us-premiere?ref=go-fug-yourself.ghost.io). What do you think? For me, I love the thought behind it and wish the outfit itself lived up.

###### \[Photos: Rex/Shutterstock\]