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# Matty Bovan's Bright, Wild Designs Got an Assist From D&G
- URL: https://go-fug-yourself.ghost.io/matty-bovans-bright-wild-designs-got-an-assist-from-dg-09-2022/
- Published: 2022-09-27T20:00:13.000Z
- Updated: 2022-09-27T21:07:51.000Z
- Description: There are pyramids involved.
- Author: Heather
- Tags: High Fugshion, Milan Fashion Week, runway, Spring/Summer 2023, Vetements, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:20

[View the gallery](https://go-fug-yourself.ghost.io/matty-bovan-s-s-2023/)

First: The TRULY BONKERS clothes in this slideshow include pyramid hats. Some of which I have stared at for AGES to try and figure out where the eyeholes are. (Those blocks of dots must be... secret visibility areas?) Do not miss.

Second: Dolce & Gabbana made a splash this season by [partnering with Kim Kardashian on the runway show](https://people.com/style/kim-kardashian-takes-bow-milan-fashion-week-debuting-dolce-gabbana-collaboration-ciao-kim/?ref=go-fug-yourself.ghost.io) and concurrently making $200 shirts with photos of her [eating a bowl full of spaghetti](https://us.dolcegabbana.com/en/fashion/women/clothing/t-shirts-and-sweatshirts/%22ciao%2C-kim%22-pasta-print-t-shirt-white-KIMRNWSS23000001.html?ref=go-fug-yourself.ghost.io), [snacking on pizza in a car](https://us.dolcegabbana.com/en/fashion/women/clothing/t-shirts-and-sweatshirts/%22ciao%2C-kim%E2%80%9D-pizza-print-t-shirt-white-KIMRNWSS23000002.html?ref=go-fug-yourself.ghost.io), or [standing in front of photographers with some gelato while attempting a Marilyn vibe](https://us.dolcegabbana.com/en/fashion/women/clothing/t-shirts-and-sweatshirts/%22ciao%2C-kim%22-ice-cream-print-t-shirt-white-KIMRNWSS23000003.html?ref=go-fug-yourself.ghost.io). (They are sold out.) Cue rapturous applause from the industry, everyone loves them again, yada yada yada. More quietly, they have been helping smaller designers, beginning with [the collaboration with Harris Reed on Iman's Met Gala headpiece](https://www.gofugyourself.com/photos/met-gala-2021-metallics/costume-institute-benefit-celebrating-the-opening-of-in-america-a-lexicon-of-fashion-arrivals-the-metropolitan-museum-of-art-new-york-usa-13-sep-2021-78?ref=go-fug-yourself.ghost.io), and now assisting Matty Bovan [by offering him "corsetry, denim, and accessories reissued from the Dolce & Gabbana archives"](https://www.vogue.com/fashion-shows/spring-2023-ready-to-wear/matty-bovan?ref=go-fug-yourself.ghost.io) and lending him cash, seamstresses, and other resources.

I'm all for extending a hand to new designers, but D&G sure seems hell-bent on rehabbing its image without ever acknowledging why its image needs rehabbing. (For a primer on D&G's problems, [you can start here](https://www.highsnobiety.com/p/dolce-gabbana-alta-moda-venice/?ref=go-fug-yourself.ghost.io).) I bring it up here mostly because, from a PR perspective, it's interesting to me what they are doing versus what they *aren't* \-- namely, from what I can see, sincerely apologizing; they did issue one to its Chinese customers, but in doing so blamed it all on other people/hackers. I'm reminded of [a great piece Fashionista did last year](https://fashionista.com/2021/03/dolce-gabbana-controversy-forgiveness-future?ref=go-fug-yourself.ghost.io) that lays out a lot of the charitable endeavors they've participated in since, and grapples with the question of what truly matters and how much. For example, it's good to extend a hand to the smaller businesses around them, at least? Maybe it doesn't matter whether they are doing it for the right reasons, as this is not *The Bachelor* and nobody is getting perfunctorily engaged at the end. Then again, why did nothing *else* ever matter to the celebrity clients willingly acting as their walking billboards? It's a fascinating issue.

###### \[Photos: Imaxtree\]