David Beckham for H&M

Who is even looking at the undies, I ask you.

David Beckham for H&M

I enjoy that here he appears to just be admiring his own abs. "These look GOOD, you guys!"

David Beckham for H&M

Posh is lucky.

David Beckham for H&M

Thermals! I'll take one, please.

David Beckham for H&M

Presumably, as seen here, his H&M line also includes quasi-ringer tee shirts that you can wear and get all mussed and sweaty in and still look hot. That is worth the However Much Money they cost (probably not much, since it's H&M).

David Beckham for H&M

"Hang on a sec, everyone. I'm thinking about tee shirts."

David Beckham for H&M

This ad is like, "WHO EVEN CARES WHAT THIS DUDE IS WEARING LOOK AT HIM COME TO H&M AND SEE THIS PASTED ALL HUGE ON OUR WALLS!"

Ogle the Ad: David Beckham for H&M

Things I don't like to get in my email: Endless reams of spam about term life insurance. Things I DO like to see in my email: All the images from the new ad campaign for Beckham's undercrackers line for H&M and in the interest of giving, I shall spread the love to you now. EMBRACE YOURSELF SOME ABS. PS: Huge thanks to the Fug National who introduced me to the word, "undercrackers." The British have great slang for undergarments. "Knickers," as a word, is so much more charming than "panties." [Photos: H&M]