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# Everyone Wore Jonathan Simkhai to His Store Opening
- URL: https://go-fug-yourself.ghost.io/simkhai-store-opens-07-2018/
- Published: 2018-07-26T21:00:44.000Z
- Updated: 2018-07-26T18:18:22.000Z
- Description: As required, presumably.
- Author: Jessica  
- Tags: fugs, Jonathan Simkhai, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 07:58, Alice Eve

[View the gallery](https://go-fug-yourself.ghost.io/everyone-wore-jonathan-simkhai-to-his-store-opening/)

I really like Jonathan Simkhai as a designer. I remember, like three or four years ago, when we were still going to Fashion Week, there was a season where his line was like literally the only one I truly liked as a whole. At Fashion Week, "wearable" was usually code for "basic," but my feeling always was, PEOPLE WANT TO WEAR THINGS. If your goal as a designer is to STAY IN BUSINESS, don't you want to make clothing that people look at and think, "ooh, I want to wear that?"

ANYWAY. People *wore that* to this.

###### \[Photos: Marc Patrick/BFA/REX/Shutterstock\]