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# SJP Is Truly Doing The Most To Keep Hope Alive
- URL: https://go-fug-yourself.ghost.io/sjp-is-truly-doing-the-most-to-keep-hope-alive-02-2021/
- Published: 2021-02-05T17:00:38.000Z
- Updated: 2021-02-04T07:22:24.000Z
- Description: And why not!
- Author: Heather
- Tags: fugs, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:15

[View the gallery](https://go-fug-yourself.ghost.io/sjps-latest-2/)

Sarah Jessica Parker is still going to her store on the regular, wearing as many shoes as she can in as many photos as possible, being the best advertisement she can for her own wares. It is some admirable hustle. Seriously. Keeping a business alive right now is NOT for the faint of heart, much less a brick-and-mortar store. I don't need to tell you that. She is clearly gonna fight tooth and nail to make sure the SJP Collection still has jobs for people when the Covid dust settles, and I don't have to love her choice in shoes OR pants to think that's a pretty damn good reason to come to work every day even though she herself doesn't actually have to be there.

###### \[Photos: Getty\]