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# The Dress Code For This Event Was Confusing
- URL: https://go-fug-yourself.ghost.io/the-dress-code-for-this-event-was-confusing-06-2019/
- Published: 2019-06-13T16:00:55.000Z
- Updated: 2019-06-13T04:23:24.000Z
- Description: We've got formal gowns, party dresses, feathers, suits with tennis shoes, and the business lady special.
- Author: Jessica  
- Tags: fugs, Max Mara, #wp, #wp-post, #hasslideshow, #Import 2026-10-07 08:07, Jaime King, Rosanna Arquette, Sharon Lawrence

[View the gallery](https://go-fug-yourself.ghost.io/the-max-mara-women-in-film-gala-2019/)

This is the [second event in as many days that was sponsored by Max Mara](https://go-fug-yourself.ghost.io/maxmara-is-shilling-some-weird-pant-lengths-right-now-06-2019/) that I think isn't showing Max Mara to its best capacity? (With the caveat that not everyone here is wearing Max Mara.) This is going to date me, but whenever I think of the brand, I remember a scene from *The West Wing*, where something happens to something beautiful that CJ is wearing -- because Sorkin can't write a competent lady who can also walk without falling down, generally -- and she mournfully notes that it was Max Mara. They make gorgeous coats and I always think of them as the go-to for Professional Competent Business Women With Money, which is why I feel like they need to have their events in winter. Imagine if this entire slideshow was composed of the exact same actresses, but they're all wearing a luxe cashmere coat. IT'S GOOD, RIGHT?

###### \[Photos: Matt Baron/Shutterstock, Chelsea Lauren/Shutterstock, Chris Pizzello/Invision/AP/Shutterstock\]