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# This Is How Balmain Was Advertising Its Wares in 1964
- URL: https://go-fug-yourself.ghost.io/this-is-how-balmain-was-advertising-their-wares-in-1964-06-2021/
- Published: 2021-06-24T18:00:33.000Z
- Updated: 2021-08-19T18:29:46.000Z
- Description: On this exact day in history, in fact!
- Author: Jessica  
- Tags: *Flashback*, Balmain, classic photos, #wp, #wp-post, #Import 2026-10-07 08:15

I presume someone in a Mad Men-y ad situation pitched at least ONE "jump for joy" tagline, and while that's certainly a bit hacky, I can't deny that I would leap with glee if I happened upon that bag at an estate sale.

###### (Photo by Len Trievnor/Express/Getty Images)