The left look up there is VERY Morticia Addams, while the one on the right (also, for what it's worth, the more successful one) is only like 36% Morticia. I could argue that people promoting projects in semi-costume is getting out of hand, but it's entertaining and I also want to see how far it will go. Will someone eventually get talked into showing up for the premiere of their animated movie wearing a giant foam head? Cross your fingers!