Blake Lively spent the weekend promoting both her new hair care line and It Ends With Us, in which she plays a florist named Lily Bloom, thus inspiring a whole horde of on-the-nose outfits that began last week. The movie looks excruciating, and Instagram has served me COUNTLESS cringey promotional videos that I think they filmed on the set -- or on a set they made just for these -- and I just... I am not interested in your "look at these silly boys who don't know how to bake" content?!? Is that even relevant? Let's just look at her flower clothes instead.